Could hope-based communications influence long term shifts in opinion?

According to a key leader at Amnesty International, ‘hope based communications might be the most effective way to bring about long term shifts in public opinion’. Drawing on inspiration from around the world, including Chile, uplifting examples are given in a brief article by Thomas Coombes. Five principles are identified: for instance, ‘offering opportunity instead of threat’ and ‘hope instead of fear’ in communications. Also ‘celebrating what you stand for instead of criticising what you oppose’. To read the article, and watch short clips to illustrate the principles, click here.

Hot off the press! Click here to read our latest Impact Report. And below is an infograhic. Particular thanks to Ben and Simon Oldroyd for the infographic.

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Big picture, our efforts are focused on delivering our strategy whilst also establishing a new climate change and biodiversity initiative called ‘The Commitment’ (which we have introduced previously). Click here to see our strategy, and here to see the latest description about ‘The Commitment’, though this is very much work in progress.

Rosa Parks Quote: ‘To bring about change, you must not be afraid to take the first step. We will fail when we fail to try.’